SOMETHING NICE LIKE CHOCOLATE
In 2013, at POPULAR, we decided to give a fresh take to the usual New Year tradition of buying gifts. Popular gathered a wider team of associates and friends, and everyone came together to bring some joy where it was most needed. We created a limited edition of 300 special, handmade milk chocolates. Each of the ten different package designs is unique and customized for the occasion. The entire income from the chocolates, which were sold to a wider circle of associates and clients, went to the Homeless Children’s Shelter in Belgrade.
My design reflects the fact that I am not really a fan of the New Year celebration. I figured there must be a target audience, however small, and that this was the perfect opportunity to address them.