ALL WORKS © VELJKO ZAJC 2019. PLEASE DO NOT REPRODUCE WITHOUT THE EXPRESSED WRITTEN CONSENT OF VELJKO ZAJC.

 

GUD BITES

Year: 2011

Marbo, the biggest snack food manufacturer in Serbia, part of Pepsico Group, decided to redesign an already existing product: Gud kikiriki kuglice (Gud Peanut Balls). During the creative process we came up with a new design, accompanied by a new name for the product: Bites. What we came up with visually is a more dynamic package, conveying the sort of energy that would better suit younger population, which is its primary target.

 

Account Manager: Marija Diklic, Art Direction, Graphic Design: Veljko Zajc. 3D Modeling: Nikola Vulovic. Designed at POPULAR