Year: 2015

After extensive preparations, Jaffa Crvenka, one of the largest confectioners in Serbia, finally launched its first candy bar inspired by its most popular product – Jaffa Cakes, which hold a somewhat special status in the Serbian market. The name, Jaffica, is a diminutive of Jaffa in Serbian language. This packaging design I created relies on the existing Jaffa cakes identity.


Account Manager: Nemanja Vicic, Copywriter: Vlatko Mladenovic, Art Direction, Graphic Design: Veljko Zajc. Designed at POPULAR